General Trends in web Design for 2016
The giant has decided to adopt a new visual language that gradually influences our digital consumer habits: hardware design.
Design that is both minimalist and multidimensional, allowing everyone to navigate with icons, volumes, discrete animations and colorful shapes. Users benefit from more intuitive and dynamic tools. By the way, this new design makes it possible to standardize the experience on all supports. Flat design, developed by Microsoft, had already paved the way for a new way of thinking the usability of sites by promoting icons to navigation menus at levels and terms to the idea that the web is in real life. To sum up all this dark story: icons and color blocks will thrive and Internet users will continue to save clicks. Add to that a volume and animation key, and you have all the “hardware” to surf the hardware design. Google has said: “Materialize”.
This year has been particularly emotionally charged and Internet users seem to be looking for more hope than ever before. It is therefore not surprising that cheerful and gentle colors take the lead of the Web. The black and white does not really demolish, it is simply that it will steal the spotlight by pastel colors (for the soft ones) or vivid (for the dynamics). Choosing your palette is tantamount to choosing the atmosphere on your site. Feel free to prove that you are optimistic and positive. A positive and Optimism would not be the last of a famous supermarket sign?
You should keep in mind at all times that mobile users are multiplying at high speed. It is therefore imperative to optimize your site to meet their needs. If, for you, this good old 3310 does the job perfectly, know that Google sees things in a different light. Indeed, the search engine decided this year to reward sites suitable for mobile devices. In addition, E-commerce is booming: with 6 million buyers in the Hexagon, it represents 21% of the turnover of E-commerce sites. Check carefully that your site is aesthetic and usable as much on the big screen as on the small one and you will win on all the tables.
Long Scrolling Evolution
You have no doubt noticed that in recent times, websites are lengthening. In jargon, this trend is called Long Scrolling. Its objective: to offer users a vertical navigation, similar to what they can experiment on their smartphone and on social networks. Given that we are becoming progressively addicted to our wheel and follow the news feed with index strokes, it is only natural that websites extend to make our lives easier.